Sky High Mascara / Global Campaign

Sky High Mascara

Sky High Mascara has always delivered limitless length—but this time, we pushed it beyond limits… all the way to space. For this campaign, we created an epic, trailer-style film—complete with a booming, iconic voiceover—set inside the Sky High Training Center, where elite cadets prepare for launch. Leading the mission, Shay Mitchell and Ellie Bamber step into the roles of fearless recruits, under the command of none other than RuPaul, our larger-than-life commander. By tapping into pop culture through RuPaul’s unmistakable voice, presence, and cultural influence, the campaign instantly connects with audiences—bringing a sense of relevance, humor, and star power that elevates the entire experience. Packed with sass, wit, and high-impact storytelling, the campaign transforms a cult-favorite mascara into an out-of-this-world spectacle—taking Sky High to truly cosmic heights.