/ CREATIVE DIRECTION
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Fit Me Spot Rescue / Emerging Markets Social Campaign

 
 

Fit Me Spot Rescue Concealer

This concealer is pure magic. With just one dot—POOF—blemishes disappear instantly, while the formula works over time to help heal acne too. To bring that magic to life, we created the tiny but mighty Fit Me Fairy G—a whimsical problem-solver here to tackle breakouts with a flick of her wand. To embody this character, we partnered with social influencer Michelladonna, whose bold, high-energy personality adds humor and charm, transforming acne control from something clinical into something light, fun, and empowering.

 

TV :30

Before/After Social

Application Social


One dot and POOF, pimples vanish on the spot.

The Magic of Fit Me Spot Rescue Social

Ingredient Social

Better Than A Pimple Patch Social

Better in One Week Social

TV :15

Q&A Social

Pack Candy Social