Ultimatte / China
Designed for those who love a little (or a lot) of extra, this lipstick goes beyond traditional lip color. With 2X more pigments and an extreme matte finish, it delivers bold, intense color—all in a jojoba-infused formula for a comfortable wear that lasts. The campaign draws inspiration from the iconic red stripe on the packaging, creating a dynamic, graphic world that contrasts beautifully with the fun, high-energy vibe of K-pop group Itzy, bringing the boldness of the product to life in a whole new way.
“It’s time to give your kitchen a major glow up. Boost it with Brite!””
:30 Commercial
Digital :10 / Shades
Digital :15 / Ingredients
