Shine Stopper / Emerging Markets Social Campaign

Shine Stopper Primer

Stand clear of the closing doors, please—next stop: shine-free skin. Step aboard the No Shine Line, your express route to a perfectly mattified, primed finish. For this campaign, we brought the journey to life with a bold, purple subway experience—complete with a witty, no-nonsense conductor guiding our riders from oily, high-shine skin to a smooth, matte destination. Equal parts sass and savvy, she transforms oil control into a fun, confidence-boosting ride.