/ CREATIVE DIRECTION
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Press Play

 
 

Press Play

After years of lockdown during the COVID-19 pandemic, the world began to slowly emerge and rediscover the joys of life outside. This campaign is a celebration of makeup, color, and positivity—marking the moment we pressed "play" on life once again.

 
 

Mood Film :30


Pause over. Press Play.

Digital :06

Digital :20

Matte Ink :06

Tik Tok :10