Lipstick Day
Each year, for National Lipstick Day, Maybelline launches a campaign to spotlight its Superstay Matte Ink and Vinyl Ink products. For this campaign, we leaned into the multiple moods and personalities that come with wearing your favorite shade. With Gigi Hadid’s signature humor, we had her playfully embody each shade—going up against herself to bring out the fun, dynamic side of each color.
“Which team are you?”
Digital :40
