/ CREATIVE DIRECTION
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Brite by ScotchBrite / Global Campaign

 
 

Brite by ScotchBrite

Who knew kitchen sponges could be this fun? These new cleaning tools are designed to deliver strong performance andgreat looks. The days of dull yellow-and-green basics are over—cleaning essentials can now be colorful, playful, and design-forward. To match that energy, we leaned into a bold, graphic campaign inspired by pop art. The result is a vibrant visual world that turns an everyday chore into something unexpectedly joyful, expressive, and fun to look at.

 
 

It’s time to give your kitchen a major glow up. Boost it with Brite!”

 

Family :30


Scrub & Wipe :06

Dishwand :06



Palm Scrubber :15

Scrub & Wipe :15


 
 

Dishwand :15