Lipstick Day

Matte Ink / Vinyl Ink

Each year for National Lipstick Day Maybelline does a campaign to push their Superstay Matte Ink and Vinyl Ink products. For this campaign we played into the multiple moods or personalities you may have when wearing your favorite shade. Utilizing Gigi Hadid’s unspeakable humor we had her enact each shade and go up against herself.